Three main custom lighter body types dominate the market: classic BIC, refillable Clipper, and soft-touch promotional bodies. Each has a feel, a price point, and an ideal use case. Here’s how to choose.
BIC Style
Best for: Mass giveaways, bar promotions, broad-distribution swag.
Pros: Universal recognition. Reliable flame. Lowest per-unit cost. Disposable.
Cons: Non-refillable. Smaller print area than soft-touch bodies.
Clipper
Best for: Music venues, smoke shops, dispensary swag, eco-conscious brands.
Pros: Refillable (better sustainability message). Removable flint for relighting. Distinctive shape that fans collect.
Cons: Higher unit cost. Some users prefer BIC feel.
Soft-Touch Promotional Bodies
Best for: Premium brand activations, gift sets, high-end venue merch.
Pros: Premium tactile feel. Full-wrap printing with no seam. Photographs beautifully.
Cons: Highest unit cost. Longer lead time.